Journal
Real stories from our work: launches, events, social growth and content, with the numbers.
- Oct 15, 2026·PR & Events
Public relations for events and promotions: what it actually involves
PR & EventsPR
for events and promotions
PR is more than a press release. Here is what goes into getting an event or a promotion talked about, and when each part happens.
- Oct 10, 2026·Social Media
From 200 to 4,000+ followers in two months, without spending on ads
Social Media317K
organic views on the second video
Novelty Jewellery Emporium has traded in Chandni Chowk since 1951. One simple opener turned its founder’s videos into a growth engine.
- Oct 6, 2026·Content
Why founder-led content works for small brands
Content1 face
your customers learn to recognise
Small brands cannot outspend big ones, but they can have a face and a voice that big brands do not. How to use it.
- Oct 1, 2026·Social Media
A niche is an audience: how Jaiman Toys grew by speaking to collectors
Social Media1.8M
views in 30 days, 16 Sep to 15 Oct
Jaiman Toys sells collectibles. We stopped speaking to everyone and started speaking to the people who love them.
- Sep 24, 2026·Content
Planning one product shoot that works on every channel
Content1 shoot
photos, reels and posts from the same day
A good shoot day should give you the website photos, the posts and the reels. Here is how we plan one.
- Sep 18, 2026·PR & Events
Covering a live event: what to capture while the buzz is fresh
PR & Events24h
our rule of thumb for sharing event content
Event content travels furthest in the first day. A shot list for photographers, reel makers and the people planning the event.