What we did
- The Growth: Grew the Instagram community from 10K to 18.7K+ followers since May 2026 and still growing.
- The Strategy: Shifted the content towards a collector-first approach, speaking directly to the interests and passions of toy enthusiasts.
- The Execution: Produced premium, aesthetically driven videos and managed the brand’s social media presence to build a consistent digital identity.
- The Creator: Introduced Keerat as Jaiman Toys’ in-house creator in September, giving the brand a familiar face and a more personal connection with the collector community.
- Premium Product Content: Visually striking, detail-driven videos that bring the collectibles to life, making every piece worth a closer look.

In a line
A Niche? We Call It an Audience.


