Ameeco

From aesthetic gelato shoots to a dessert-themed scavenger hunt, we helped Ameeco go from a craving to a destination.

Client: Ameeco
Service: Brand Building & Launch
Films: 4

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Fresh out of the studio

What we did

Content & Brand Building: Aesthetic product shoots, founder-led videos and engaging storytelling through The Gelato Diaries.
Launch & Experiential Marketing: Covered the café’s construction journey and ran an end-to-end PR event featuring a scavenger hunt.
Digital Growth: Kept the brand consistent and used hyperlocal performance marketing to build awareness across Gurgaon.
Founder-Led Storytelling: Showed the founder’s journey, vision and behind-the-scenes moments to give Ameeco a personal touch.
Product-Led Content: Aesthetic, mouth-watering gelato and gourmet cookie shoots that made every flavour worth craving.
Public Relations (PR): PR for the launch and its promotions, from PR boxes and influencer outreach to event listings and local media coverage.

In a line

From Making People Crave to Giving Them a Place to Gather.

Case study

The story

The challenge

Launching a new dessert brand in a competitive market meant cutting through the noise and creating real anticipation.

The insight

A launch announcement tells people where to go. A mystery gives them a reason to get involved.

The idea

A multi-stage scavenger hunt that began with PR boxes, unfolded through clues across Galleria Market, and led to the big reveal at our launch event.

Step 1
PR boxes
Seed the mystery. Boxes carried the first clue: “Something sweet is coming your way…”
Step 2
Live hunt
Drive participation. Influencers followed clues across Galleria Market.
Step 3
Social buzz
Extend visibility. The event was listed on District and picked up by creators and We Are Gurgaon.

Results

The hunt ended. The buzz didn’t.

Participation
Influencers followed clues across Galleria Market.
Discovery
Event listed on District.
Amplification
Creator posts and We Are Gurgaon coverage.

Instagram insights

In the 30 days around the soft launch, Ameeco’s content reached well beyond its existing followers: nearly two thirds of the views came from people who didn’t follow the brand yet.

127,231
Views in 30 days: +93
Net new followers: 3,042
Interactions: 65.3%
Views from non-followers

What started as a scavenger hunt turned into a brand movement, with creator participation, event discovery and local media coverage carrying Ameeco far beyond the launch.

Storytelling